What does it take to leave a career and build a creative business from scratch? In this episode of Think Outside The BlueBox, Anthony Rivera steps into the guest seat as his brother, Lex the Barber, takes over the interview. Their conversation explores the beginnings of BlueBox Digital and the difficult moments behind its growth.
Released September 21, 2026, “His Struggles Building His Dream” follows Anthony’s move from a secure career spanning ten years into full time entrepreneurship. The episode brings the founder’s experience into focus, giving viewers an introduction to the video and podcast production company behind the show.
Among the stories covered are the origins of the BlueBox name and the unpaid music videos that helped Anthony build his first portfolio. For aspiring filmmakers and business owners, that early work raises a question: how do you demonstrate your ability before you have an established client base?
The discussion also looks at the change in direction brought on by COVID and an eviction notice that threatened the business. Those experiences place the creative ambitions alongside the pressures of keeping a company going. They give the episode its central tension: pursuing meaningful work while facing real uncertainty.
With Lex asking the questions, the host becomes the subject of the story. That change in perspective makes this installment a fitting introduction for anyone curious about the person behind BlueBox Digital, as well as longtime listeners who usually hear Anthony interviewing other creators.
Watch the full conversation above to hear the story in Anthony’s own words. Whether you are developing a portfolio, considering a career change, or building a creative company, this episode offers a candid starting point for thinking about the risks, decisions, and persistence involved in turning an idea into a business. Follow Think Outside The BlueBox for more conversations.