All UNBOXED posts.
Every deep dive, tutorial, and breakdown from the UNBOXED series, newest first. Use the pages at the bottom to keep going back through the archive.
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Corporate Video Vendor Selection: A Procurement Process That Works
A 30-person company can pick a video vendor with a checklist and a gut feeling. A 500-person company cannot. Once procurement, legal, brand, and…
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AI Video Content Marketing: Where It Fits and Where It Fails
AI video tools went from party trick to production reality in about 18 months, and now every marketing team faces the same question: where…
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How Do I Livestream a Corporate Event Professionally? A Step-by-Step Guide
A livestream is the only video format where there is no second take. When a recorded shoot goes wrong, you fix it in post.…
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Brand Video Cost: What Drives the Price and Where It Goes
Brand video pricing has the widest spread in the industry: the same brief can come back at $12,000 from one shop and $80,000 from…
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Brand Film vs Commercial: Which One Does Your Brand Need?
Marketing teams use “brand film” and “commercial” interchangeably, then wonder why the agency quote came back triple what they expected, or why their beautiful…
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How Much Does a Corporate Video Cost in Tampa, Florida?
Ask five Tampa production companies what a corporate video costs and you will get five numbers spanning $2,000 to $40,000, all technically honest. The…
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Podcast Video Production: The Full Multi-Cam Workflow
Audio-only podcasting is not dead, but it is fighting with one hand tied. YouTube is now the most used podcast platform in the US,…
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In-House vs Agency Video Production: The Real Cost Math
Every growing company hits this question eventually: keep paying an agency per project, or hire a video person and bring it all in-house? The…
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The Video Production Company Checklist: What to Verify Before You Hire
Hiring a video production company without a checklist is how businesses end up with beautiful footage of the wrong message, or the right message…
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How Businesses Can Use AI Avatars for Marketing Videos
AI avatars went from uncanny novelty to usable marketing tool faster than almost anyone expected. Today a business can turn a script into a…
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What an Event Livestreaming Service Actually Does (and When You Need One)
Your event has one shot at going live. There is no second take on a keynote, a product launch, or a fundraiser gala. That…
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What Should a Brand Film Include? The Five Things That Matter
A brand film is not a long commercial. It is the one video where your company gets to say who it is, why it…
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